Analyzing posts on social media: how people intend to vote and the issues they care about.
How much social media users are mentioning Obama and whether that buzz is positive or negative.
How much social media users are mentioning Romney and whether that buzz is positive or negative.
The level of confidence the American electorate has in the president and his party, and how that level correlates to previous election results.
Aggregate polling data from Real Clear Politics for the year leading up to the 2012 election.
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